Yep, 99% of the time, if the alternator has not seized internally, the quick fix to a "dead" or non-charging alt is replacing the voltage regulator... Most new voltage regulators do come with new brushes, while sometimes you can find the brushes separately, for the price of a new regulator w/ brushes, it's not worth the time or $$$ keeping the old reg & just installing new brushes. This is at most a 30-40 minute repair, depending on your repair skills & tool availability...
Most shops will try to get the owner to buy a new alternator - after all, it's more $$$$ for them - when in fact the only issue is a $20-$50 voltage regulator that has beat/worn out brushes... Those owners that don't know about just replacing the volt reg will get hit with a nice shop bill (considering most new alternator range from $150-$300+...), excluding the labor charges...