Yeah the sticker should be red. Mine was on the underside of the transmission near the front.
I tried figuring out which was the best
(here). Amsoil, Redline, Royal Purple all came out with pretty much equal popularity (amsoil slightly ahead). I think as long as it is a well known brand it will work fine. The deciding factor is cost.
I never got a good answer on whether to stick with an ATF or try one of the Manual fluids. Royal Purple Synchromax is for manuals that specify auto fluid. So.. I dunno. I think I'm going to go with Amsoil ATF.