It debuted at the Frankfurt Motor Show in 1989 but was overshadowed by the launch of the 850i. Eventually, it was sold in most markets but was most popular in Italy, Spain, Portugal, UK, Ireland and North America. Even so, the 318is is a relatively rare car with 41,234 being made (out of a total of 2.2 million E30's = 1.86%). 9,442 were made in 1990, 29,171 in 1991 and 2,621 in 1992.