The strut compresses (and pivots slightly at the top) so the top of the tyre will have moved inward more than the bottom - so increasing negative camber.
Yup. It did not make sense to me either, until I took a spring off and jacked the wheel through the travel, as limited by the strut.
Don't trust me, trust the camber gauge. There might be *slight* (incremental) camber gain at 0-1degree beyond horizontal, but I never looked at it _THAT_ closely - as the wheel begins to truly move through the available travel, it loses measurable camber. The strut can only pivot "so" much - the top of the wheel can only deflect inward (negative camber) a small amount, but the distance from the control arm pivot to the balljoint changes fairly quickly. I think you might be forgetting that the lower balljoint is going to move with much less resistance than the bottom of the strut moving toward the centerline of the car - the strut is going to stay relatively fixed, the balljoint is going to pivot outward as the c-arm moves upward - but the overall distance will not change appreciably; the outer pivot point is fixed.
If I have the spring out of the 2002 anytime soon (far, far more likely than the 318), I'll measure camber loss & post it, in degrees per inch of wheel travel. It is substantial. Look at the picture of my car above - not much lean, right? Look at tire deflection - the car is pretty fully loaded in that photograph.
The car has ~4 degrees of negative camber at rest in that picture - the wheel looks pretty much vertical in that picture. It also has a fair bit of caster, but the wheel is not turned very much. It is losing a bit of camber through roll, and the rest is going away through the suspension.
We could theorize for days. I'm not inclined to, I know what really happens when the c-arm goes past horizontal - it loses camber (the good kind).
Iain (want another brainteaser? If you have coilovers, and you want to redistribute weight to the rear of the car through ride height adjustment, would you raise or lower the rear ride height?)